As Long As It’s Red, It’s Sexier

When we think of a woman wearing something sexy, red lingerie may be one of the first things to come to mind. A tight red dress, or a new, red set from Victoria’s Secret are always sexy. What is it about red that looks so sexual? An experiment showed that even if the clothing isn’t sexy, men still find women wearing red to be more sexual — even a simple red t-shirt.

They showed 25 men a photo of a single woman doctored to look, in different cases, like she was wearing either a red or white T-shirt. The researchers then asked the volunteers to gauge, on a scale from 1 to 9, how keen the model seemed to be on romance. In other words, the men answered the question: “Is she interested in sex?”

Men interpreted the red outfit as a signal that the woman was indeed more open to sexual advances. In fact, the guys tended to grade the woman’s disposition to sex about 1 to 1.5 points higher when she was wearing a red rather than a white tee, Pazda and colleagues report online this month in the Journal of Experimental Social Psychology. That perception, in turn, explains why men’s lust perks up for women in red, Pazda suggests. It’s well known that males tend to inflate a woman’s sexual appeal if they believe she’ll be more open to a pickup line.

What color do you think is sexiest on a woman? Do you have a “go to” color for when you want to feel sexy?

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~ Teesha